With the sudden presence of the COVID-19 pandemic, many businesses had to quickly implement adaptive strategies in order to remain open and operational. Immediately, employees were asked to postpone unnecessary travelling and to practice social distancing to ensure they stayed healthy, some were even requested to work from home.

        Without a doubt, today's school, work, and living situations within the global pandemic will be classified as one of the most bizarre and problematic times in modern history.

Bert von Garrel new European Head of Signifi Solutions Inc. and Managing Director Signifi Germany.

From their unique, city-themed product names such as Paris, New York, or Stockholm, the innovative tech company “Urbanista'' is recognized and appreciated for such devices all over the world, literally. From noise-cancelling wireless in-ear or on-ear headphones and powerful bass-boosted Bluetooth speakers, Urbanista ensures top-notch designs, sound quality, and outstanding battery. With such excellent features and designs, sales through ecommerce did well, but they knew it was time to further evolve how they distribute in order to keep up with the ever-changing world of retail.

Our name Signifi, is derived from“Signifi-cance”, which translates to "the quality of being worthy of attention; importance".

And as long as we continue our journey, we will always stand for significance. Whether it's the degree of innovation in our products or the care for a client, we see the significance in all areas of our work. And as our team begins to return to the office, we saw there was no better time to further illustrate our story with a new corporate brand identity, reestablishing ourselves better than ever.

We wanted to renew older pillars of our brand ethos to ensure it matches appropriately with our premium product range.

First, we decided to carefully construct the dimensions for a new Signifi logo. These accurate measurements were used to straighten the original look, minimize its spacing, clip the custom font to an accurate dimension, as precision is deeply rooted within our engineering background. And although we are introducing new concepts with this brand launch, it's all intended as part of our original mission, remaining true for over a decade and a half.

Many brands struggle to find ways to improve customer service. In the era of the smartphone, customers have become conditioned to expect immediacy and absolute control. 

The changing face of retail

Vending machines have grown a lot more sophisticated than your basic pop, candy and playing card machine. A variety of exciting new products in smart vending machines are taking automated retail to places it has never been and people are loving it. Throughout the world, people are embracing this as a great new way to access products they love..

5 Key Differences Between Automated Retail Self Service Machines and Vending Machines

Vending machines are a constant presence in our daily life. They can be found around almost every corner but their functions are dated and limited

Imagine an automated sales clerk, one that is always available and reflects your brand perfectly every interaction

To stay in the forefront in a competitive environment, it is essential to recognize and utilize opportunities that will give you an advantage in creating growth and sustainability. The prestige of your brand must be upheld and most importantly, it must be accessible. Using innovative and exciting marketing and sales techniques you can significantly impact your brand equity.