Imagine an automated sales clerk, one that is always available and reflects your brand perfectly every interaction...
To stay at the forefront in a competitive environment, it is essential to recognize and utilize opportunities that will give you an advantage in creating growth and sustainability. The prestige of your brand must be upheld and most importantly, it must be accessible. Using innovative and exciting marketing and sales techniques you can significantly impact your brand equity.
How Can Premium Brands Leverage Effective and Innovative Marketing and Sales Techniques?
One of the newest trends has been the pop-up shop which has significantly helped boost brand equity because they are cool, attention grabbing, provide a unique experience and can be placed almost everywhere, especially where a physical store is not possible.
Premium automated retail machines are the next big thing in consumer marketing; think of them as automated pop-up shops. Businesses must look at these innovative ways to jump ahead of the curve and get full and lasting exposure. These completely custom robotic machines allow you to create versatile, specific and unique sales experiences that enhance the image of your brand.
These kiosks should not be confused with plain old vending machines or even smart vending machines. A true automated retail machine has a server, software, enterprise backend and uses robotics to move the products ensuring the dispense is gentle. Interestingly enough, the volume of revenues through an automated retail machine is often 2 to 10 times higher than a vending or even a smart vending unit.
The more premium automated stores have all the benefits of pop up shops. including the ability to customize the look and feel so that you can showcase and enhance the style, feel, and voice of your brand. From cars to jewelry, more brands are using Automated retail machines to showcase prestige products.
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A Low-Cost Solution for a High-Class Image
Buying/leasing real estate for store fronts and hiring manpower are the most expensive costs, and managing them is time consuming. With automated retail machines you can position your products in premium locations for a fraction of the cost, increasing profit margins and freeing up capital to expand into additional high-traffic locations. The typical monthly cost of leasing and running a luxury automated retail machine works out to about half of a clerk’s monthly salary.
Sales staff can be great but can also be a potential liability. As your company grows into multiple locations, so does the challenge of hiring and training talent to reflect the brand's integrity and image. Premium vending machines can create the same elite and exclusive feel. They create a truly memorable experience and customers love the instant gratification and the hassle-free process.
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Focusing on What’s Important
The ease of install and the portability of a custom vending machine makes it possible to position it in high traffic locations to capture additional or new demographics. You can place these machines within large stores, malls, airports, hotel lobbies, corporate campuses, the options are unlimited. You can promote a specific product or line of products in a targeted area to maximize effectiveness. Retailers will often set up a window display in other areas to create awareness, but it is far less effective and as expensive, the automated store actually sells!
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The days of the vending machine as the simple dispensers of snacks are behind us. In today’s world, premium retail kiosks are transcending the traditional retail experience offering audiences new, exciting and convenient ways to become part of your brand.
Contact us today to see how our premium automated retail machines can enhance your growth.
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