Grabbing and securing a customer’s attention continues to be increasingly difficult, as society’s expectations grow at the same speed as technology. With smart phones, streaming services and adblocking services for browsers, mediums to reach new customers are shrinking while people have more and more distractions to help them tune your message out. So, here are 4 creative ideas for breaking through the noise and increasing consumer awareness of your brand.
Topics: brand awareness
Premium brands have to remain vigilant to retain their prestige. They are competing with everybody else in their product category, other premium brands and in the minds of their consumers – who are also the primary drivers of the value of premium brands. Therefore, the most important factor to increase value is maintaining the prestige of your brand in the minds of your audience.