Signifi Solutions Inc. unveils new corporate branding

Posted by Signifi on Jun 18, 2020 10:07:19 AM

Our name Signifi, is derived from“Signifi-cance”, which translates to "the quality of being worthy of attention; importance".

And as long as we continue our journey, we will always stand for significance. Whether it's the degree of innovation in our products or the care for a client, we see the significance in all areas of our work. And as our team begins to return to the office, we saw there was no better time to further illustrate our story with a new corporate brand identity, reestablishing ourselves better than ever.

We wanted to renew older pillars of our brand ethos to ensure it matches appropriately with our premium product range.

First, we decided to carefully construct the dimensions for a new Signifi logo. These accurate measurements were used to straighten the original look, minimize its spacing, clip the custom font to an accurate dimension, as precision is deeply rooted within our engineering background. And although we are introducing new concepts with this brand launch, it's all intended as part of our original mission, remaining true for over a decade and a half.

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Topics: brand awareness

4 Creative Ways to Increase Brand Awareness

Posted by Signifi on Jun 2, 2016 11:00:00 AM

Grabbing and securing a customer’s attention continues to be increasingly difficult, as society’s expectations grow at the same speed as technology. With smart phones, streaming services and adblocking services for browsers, mediums to reach new customers are shrinking while people have more and more distractions to help them tune your message out. So, here are 4 creative ideas for breaking through the noise and increasing consumer awareness of your brand.

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Topics: brand awareness

How Premium Brands Can Take Advantage of Custom Vending Machines

Posted by Signifi on Feb 26, 2016 3:04:32 PM

Premium brands have to remain vigilant to retain their prestige. They are competing with everybody else in their product category, other premium brands and in the minds of their consumers – who are also the primary drivers of the value of premium brands. Therefore, the most important factor to increase value is maintaining the prestige of your brand in the minds of your audience. 

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Topics: brand awareness, custom vending machines